It appears a month into a three year pilot project not a lot of people are getting on the bus.

The Regional Transportation Manager for the Calgary Regional Partnership's On It transit system Ettore Iannacito says they started off with 3 to 5 rides a day in High River but it's been increasing..

He says the biggest challenge is getting the word out.

"No matter how good a job in terms of our marketing and public engagement we find there are still a lot of people who don't know about the service," he says. "So what's happening is they see this nice bus rolling by and they're calling in and they're saying 'We saw this bus, is that a charter bus or is that some kind of service' and we're telling people it's a regional transit pilot that we just launched so where do you want to go, maybe we can get you there."

He says generally things are going about the way he expected.

Overall they were carrying about ten riders a week and the following week that more than doubled and now they've more than tripled the first week's riders. He says the most promising part is they're taking all kinds of calls about where people can buy tickets and what the service is like and hours of operation.

Iannicito says when he worked in the Toronto area and they put out a new route it usually took six months to a year for it to get established and really take off.

He says they hope to expand the number of places where people can get monthly passes since it's much cheaper than paying to ride daily.

Questions, comments, or story ideas? Email us at [email protected]

More Local News

Hundreds of Entries Pour in for Local Film Festival

Filmmakers from throughout the world have submitted hundreds of independent films in hopes of making the cut for this year's Okotoks Film Festival. Festival Director Katie Fournell says last year…

Okotoks Museum Ready For Earth Hour Guided Walk

Okotoks residents can help conserve energy while learning about town for Earth Hour. The Okotoks Museum is hosting their annual guided walk for Earth Hour this weekend in recognition of the occasion…

Fortis Crews Replacing Transformers in Town Today

FortisAlberta crews will be replacing some aging transformers in town today, resulting in power outages for some residents. Alana Antonelli, manager of corporate communications for FortisAlberta,…

Okotoks Fire Department Responds To Structure Collapse

A variety of calls for the Okotoks Fire Department this past week, including a response to a structure collapse. On Monday, they responded to an indoor riding arena that had caved in at JM Equestrian…

Spring Has Finally Sprung

Although the piles of snow lingering around town might say otherwise, spring is officially here. Tuesday marked the first official day of spring. Natalie Hassel, Meteorologist with Environment…

RCMP Looking For Missing Boat Motor

High River Mounties are turning to the public for help in finding a very expensive boat motor. Sometime late Wednesday, March 21 or early Thursday, March 22, a pontoon boat and trailer were stolen…

Okotoks Invited To Celebrate Bearcat

A tribute is taking place for a man well known in Okotoks and the sports community. The event is taking place in Cochrane as a way to thank Jim 'Bearcat' Murray and acknowledge all the work he's done… is Okotoks' only source for community news and information such as weather and classifieds.

Search the Biz Guide

Bodies of Work: A Portrait & Figurative Exhibition at Leighton Art Centre

10 March 2018 10:00 am - 14 April 2018 4:00 pm

Leighton Art Centre, Millarville


10 March 2018 12:00 pm - 29 May 2018 6:00 pm

Lineham House Galleries, Okotoks


17 March 2018 12:00 pm - 05 June 2018 6:00 pm

Lineham House Galleries, Okotoks

Auctioneering Course

23 March 2018 9:00 am - 01 April 2018 3:00 pm


Okotoks Mom Sale

24 March 2018 10:00 am - 1:00 pm

Foothills Centennial Centre, Okotoks

Create Together: Flat Needle Felted Images

24 March 2018 10:00 am - 12:00 pm

Leighton Art Centre, Millarville

Discover Series: Traditional Rug Hooking - Learning the Basics with Holly Kingdon

24 March 2018 10:00 am - 4:00 pm

Leighton Art Centre, Millarville