Whether you're a regular or hitting the midway for the first time, you had better look your best when you're headed to the Calgary Stampede.

Local businesses in Okotoks are flourishing in sales associating with the Greatest Outdoor Show on Earth.

Boot Hill Gallery is one of those businesses.

Owner Carol Bishop says the western racket is booming this week.

"We're busy but we have a lot of staff and our customer service is amazing," she says. "We're going to get you an outfit that you look amazing in we don't just give you a pair of jeans just for the sake of giving you a pair of jeans. So when you leave you look great, feel great, the outfit actually fits and we take the time to be with you and make sure everything is good there."

Bishop says there is a few different styles of dress for this year's edition of the Stampede and it's wild.

"It seems to be the wilder the better lately. So if you have a bright pink paisley shirt the guys are going for the brightest, the most outrageous and they want to stand out so that's a trend we've seen in the last year or so. The busier the better that's one of things people want."

She adds that those who maybe don't wear western clothing commonly should watch out for those shops that may be trying to sell you a pair of cowboy boots that will only hurt your bank account.

"Buying boots, a lot of people will go out and buy a pair of boots that they're going to wear once and they'll spend a lot of money on. There's a lot of boots out there that you don't have to spend a fortune on that you'll still look good, they're still comfortable and you're not wasting that money. So if you're not going to wear boots please don't be taken in that you need to spend three or four hundred dollar boots that you'll only wear once because that's not the case."

Bishop adds she's seen all kinds of customers this week from her regulars to those hitting the Stampede for the first time, and is able make them feel right at home.

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