On Friday Okotoks residents and businesses will catch a glimpse of the action plan that will be used to design the town's future.

Okotoks' Future is About to Unfold Presented by Roger Brooks is a follow up to the 900 surveys community members submitted in the fall.

Shane Olson, economic development manager for the town, says the initiative goes beyond bringing in new visitors.

"This is all about figuring out what is the direction, what do we want to be known for, how do we make our downtown more vibrant and attract more visitors and residents," he says. "We know that tourism lends itself well to investment attraction so this is all about developing the right message to not only get people to locate here but new businesses as well."

Olson says Brooks is also scheduled to return on Monday to start more work.

"We really want to figure out what we want to capitalize on so we can come up with a new brand direction for our downtown so he's going to come back next week, starting Monday, there's a branding boot camp with the task force."

Registration for the event has been filled but Olson says it will be recorded and posted on the Town's website and YouTube channel in about two to three weeks.

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